Guides

How to price, quote and check the numbers, written for people who run small businesses.

• How to price house cleaning jobs without undercharging

  A step-by-step method for pricing residential cleaning: work out your hourly floor, convert it to a square-foot rate, then add multipliers for deep cleans, frequency and add-ons.

  7 min read

• Margin vs markup: the pricing mistake that quietly costs you money

  Margin divides profit by price; markup divides profit by cost. Learn the formulas, convert between them, and see why confusing the two leads to underpricing.

  6 min read

• Why a quote calculator can win more leads than a contact form

  Service businesses lose visitors who want a price before they talk to anyone. Here is how an instant-quote calculator changes that, and how to set one up without scaring people off.

  6 min read